EFEKTIVITAS PEMASARAN DIGITAL PADA BANK SYARIAH DI INDONESIA
Keywords:
Efektivitas, Strategi Pemasaran, Digital BankingAbstract
This study investigates the effectiveness of digital marketing strategies
employed by Islamic banks in Indonesia. With the increasing use of the
internet and social media, Islamic banks have adopted digital marketing
to reach broader audiences efficiently. Digital marketing enables banks to
not only reduce costs but also track campaign effectiveness in real-time,
allowing for swift adjustments. The study highlights that creative
content, particularly on platforms like Instagram, successfully attracts
younger generations, a crucial demographic for Islamic banks. Moreover,
partnerships with fintech companies offer opportunities to further expand
market reach. Despite these successes, challenges persist, such as
ensuring a secure and user-friendly digital experience to maintain
customer trust and satisfaction. Findings suggest that digital marketing
strategies have positively influenced market penetration and service
quality for Islamic banks. Continued innovation in content and strategy
refinement is essential for long-term growth in the Islamic banking
sector. Further research is recommended to assess the long-term impact
of these strategies on the sector’s development.
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