EFEKTIVITAS PEMASARAN DIGITAL PADA BANK SYARIAH DI INDONESIA

Authors

  • Gita Putri Oktaviani UIN Raden Intan Lampung
  • Muhammad Iqbal Fasa

Keywords:

Efektivitas, Strategi Pemasaran, Digital Banking

Abstract

This study investigates the effectiveness of digital marketing strategies

employed by Islamic banks in Indonesia. With the increasing use of the

internet and social media, Islamic banks have adopted digital marketing

to reach broader audiences efficiently. Digital marketing enables banks to

not only reduce costs but also track campaign effectiveness in real-time,

allowing for swift adjustments. The study highlights that creative

content, particularly on platforms like Instagram, successfully attracts

younger generations, a crucial demographic for Islamic banks. Moreover,

partnerships with fintech companies offer opportunities to further expand

market reach. Despite these successes, challenges persist, such as

ensuring a secure and user-friendly digital experience to maintain

customer trust and satisfaction. Findings suggest that digital marketing

strategies have positively influenced market penetration and service

quality for Islamic banks. Continued innovation in content and strategy

refinement is essential for long-term growth in the Islamic banking

sector. Further research is recommended to assess the long-term impact

of these strategies on the sector’s development.

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Published

2024-12-17

How to Cite

Gita Putri Oktaviani, & Muhammad Iqbal Fasa. (2024). EFEKTIVITAS PEMASARAN DIGITAL PADA BANK SYARIAH DI INDONESIA. Jurnal Manajemen, Akuntansi Dan Logistik (JUMATI), 2(4). Retrieved from https://ciptakind-publisher.com/jumati/index.php/ojs/article/view/197